NOTHING EXISTS, THEN IT DOES.
NOTHING EXISTS, THEN IT DOES.
NOTHING EXISTS, THEN IT DOES.
We think of White Rabbit as an atelier rather than a production house.
Ideas are not scaled; they are crafted.
Processes are not standardized; they are tailored.
From early conceptual thinking and storytelling to creative direction, spatial design, architecture, lighting, and the construction of environments, we work across every layer that contributes to an immersive experience.
When necessary, the experience extends into digital worlds, media, and even culinary narratives, where food becomes part of the story rather than an accessory.
We do not follow a formula.
We follow intuition, listening, and timing.
Each project begins without a preset shape. Instead, we approach every collaboration as its own universe, with its own rhythm, references, and unspoken needs. What emerges is never repeated, never replicated, and never obvious.
Our work begins with listening.
Sometimes the goal is to amplify a legacy.
Sometimes it is to suggest evolution.
Sometimes it is to create a sense of permanence, gravity, or quiet authority.
Understanding which of these is required comes before aesthetics, before materials, before scale.
Through attentive dialogue, empathy, and creative freedom, ideas take form. What looks effortless is the result of precision. What feels spontaneous is carefully orchestrated. And occasionally, what feels like it appeared out of nowhere was exactly the point.
Founder
FAI KHADRA
A creative force operating at the intersection of music, fashion, and culture. Known for his quiet magnetism and instinctive style, he moves fluidly between disciplines, shaping sound, image, and mood rather than chasing labels. His presence is less about spectacle and more about atmosphere, a curator of taste whose influence is felt as much as it is seen. Rooted in global sensibility and personal restraint, Fai represents a modern kind of artist, one who lets subtlety speak louder than noise.